E-MARKETING & E-DISTRIBUTION

IH&RA has set up a Global Council on e-marketing & e-distribution designed to:

• Investigate legal precedents in respective country or region where either hotels or other industries that sell product on-line have battled search engines and 3rd party on-line distributors regarding trademark infringement issues.

• Share best practice and formulate guidelines for operating with 3rd party distributors

• Co-ordinate efforts with other organizations that have already done significant work in this area to ensure no duplication of effort, but a united and strengthened industry initiative. IH&RA has received support and approval for this initiative from partner organizations HSMAI (Hotel Sales & Marketing Association International) and TIA (Travel Industry Association of America). Members of each respective association, also members of IH&RA, sit on the Global Council.
• Identify national or regional offices of free trade and government agencies to be lobbied at the national and regional level.

• Identify countries or regions sympathetic to product suppliers or the 3rd party on-line distributors and research legal precedents set in specific markets on trademark abuse.
• Identify key media partners for communication purposes

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