IH&RA 41st Annual Congress: Highlights > Istanbul Conference Programme Highlights > Peter Yesawich, YPB&R - Closing Keynote Peter Yesawich, YPB&R: Staying Power - Investing in Tomorrow, Today Drawing on consumer trends in leisure and business travel, Peter Yesawich shared his thoughts on the future of the hospitality and wider tourism industry with IH&RA Congress delegates. Hear his presentation on-line and download the accompanying PowerPoint material here! Beyond the crystal ball, what can reasonably be forecast and what can the industry do to be prepared and remain competitive? These are the questions answered by consumer trends guru, Peter Yesawich who gave his keynote closing presentation before a packed house on the final day of the IH&RA Congress Conference Programme, "Building Business - Building Partnerships". You can hear a live audio-recording of Peter's presentation at www.ih-ra.com/events. Download the PowerPoint presentation here: http://ihra.hsyndicate.com/file/152001733.pdf. Peter C. Yesawich is president and chief executive officer of Yesawich, Pepperdine, Brown & Russell, America's leading marketing, advertising and public relations agency serving travel and leisure-industry clients. The agency is part of Panoramic Communications, a $1.4 billion marketing communications firm with over 900 employees in 12 different offices across the United States and Europe. YPB&R is also affiliated with Yankelovich Partners, with whom it co-authors the widely acclaimed National Travel MONITOR research series on the travel habits, preferences and intentions of Americans. Yesawich received B.S., M.S. and Ph.D. degrees from Cornell University, and is a graduate of the Advanced Management Program at Yale University. Yesawich is a frequent commentator on travel trends in such publications as the New York Times, Los Angeles Times, The Wall Street Journal, USA Today and International Herald Tribune, on the CNN, CNBC and MSNBC cable television networks, and on National Public Radio. He also serves as a Visiting Associate Professor of Marketing at Cornell University and is a member of its Center for Professional Development faculty. He is listed in Who's Who in America and has authored numerous articles on marketing and advertising strategy in both trade and professional journals. He currently serves as a member of the board of directors of the Travel Industry Association of America. Yesawich has received the World Travel Award from the American Association of Travel Editors, The Albert E. Koehl Award from the Hospitality Sales and Marketing Association International and the Silver Medal from the American Advertising Federation. He is also a member of the HSMAI Hall of Fame. Copyright 2003 International Hotel & Restaurant Association. All rights reserved. International Hotel & Restaurant Association 51 rue Jean Jacques Rousseau 75001 Paris France Tel: 33 (0) 1 44 88 92 20 Fax: 33 (0) 1 44 88 92 30 www.ih-ra.com