Worldwide Partners * Industry Supporters * Affiliates > Gold Worldwide Partners > Worldwide Partner: American Express American Express - An Active Stakeholder and Partner of Tourism and Hospitality American Express is a strategic business partner for the tourism, hotel and restaurant industries, helping chains and individual proprietors generate incremental revenue and profit. Learn here some key characteristics of American Express cardholders, the crème de la crème of hospitality clientele. Did you know that American Express Cardmembers on average have: Twice the annual income levels and spend twice as much on their Card compared to other card holders. In the European hotel industry, did you know that… On average, American Express Cardmembers have stayed in hotels more than twice as often as other card holders and spent nearly three times much in the past year. Cardmembers more often use additional value-added services such as room service, pay movies, mini-bar and laundry. 75% of Cardmembers prefer to use American Express at hotels. The main reason is to gain Membership Rewards. Or in the European restaurant industry that… American Express Cardmembers spend four times as much as other card holders on dining out each month. Cardmembers dine out at mid-priced restaurants four times as often as other card holders Cardmembers are five times more likely to dine out at premium restaurants and three times more likely to hire private rooms for meetings and banquets. Cardmembers are twice as likely to go out for a drink once or more per week. 91% of Cardmembers prefer to use American Express to pay for restaurant meals. The main reason is to gain Membership Rewards. (Data compiled from: UK Lifestyle Study, Jigsaw Research, April 2002; American Express Internal Data, December 2001; Lodging Value Story Research, Jigsaw Research, May 2001; Restaurant Value Story Research, Jigsaw Research, May 2001) American Express also realises the importance of being an active stakeholder in the industries it engages in and is committed to supporting the hospitality and tourism sectors. At the international level, American Express is a long-standing supporter of the International Hotel & Restaurant Association and is a founding sponsor of the World Monuments Fund, a non-profit international organisation dedicated to preserving the world's cultural and architectural heritage. If you want to learn more about how to increase profitable business through American Express please visit www.americanexpress.co.uk IH&RA welcomes Ms. Kathryn Pretzel-Shiels, Director Hotel & Restaurant Industries, Establishment Services Group, American Express Europe Ltd as the new representative for American Express and Worldwide Partners to the IH&RA Board in 2005. Copyright 2003 International Hotel & Restaurant Association. All rights reserved. International Hotel & Restaurant Association 51 rue Jean Jacques Rousseau 75001 Paris France Tel: 33 (0) 1 44 88 92 20 Fax: 33 (0) 1 44 88 92 30 www.ih-ra.com