All of our partners in China are working together in synergy to make this event a phenomenal success. To our Chinese friends and partners, this event is the opportunity to showcase Chinese hospitality and culture - and you can be sure that they will be pulling out all the stops for IH&RA and its members! I had just a glimpse of this during my recent trip to China where I was welcomed by:
- Chen Xinhua - Vice Chairman, Secretary General, China Hotel Association
- Jiang Qi Kang - Vice Secretary General China Tourist Hotels Association
- Daping Wang - Hotel Modernization China Magazine Publishing House
…and their phenomenal team.
Preview - Full Congress Package to Be Announced in April
We are just finalizing details on the Congress "package", but I can tell you this: The Congress will revolve around three main issues:
1. Branding
2. Training & Education
3. Outbound Tourism
…all as it relates to the Chinese tourism market, destined to be the number one tourism destination in the world by 2020, according to the World Tourism Organization, as well as the imminent source of new clients as the Chinese increase international travel to new and far-reaching destinations worldwide.
The Conference portion will include high-level speakers and industry leaders, and the social events and sightseeing tours will reveal the real, intimate China thanks to the superior hospitality of our hosts and partners. Lastly, IH&RA is adding a new component to the Congress in 2005 - an exhibition of Chinese and international suppliers, incoming and outgoing operators and potential partners in the region so delegates can make vital contacts necessary for building business in the country.
IH&RA is assembling a stellar Advisory Panel for the Congress, in addition to the on-site partners, and is set to launch the Congress package with rates shortly with excellent savings on Congress attendance fees paid in advance, but quantities will be limited! If you would like to get more involved, please do let me know. Contact me at: david.mcmillan@ih-ra.com or telephone: + 33 (0) 1 44 88 92 21 - my direct line.
IH&RA warmly thanks:
- The China Hospitality Association
- China Tourist Association
- Hong Kong Hotels Association
IH&RA strategic media partners:
Hotel Modernization China
Hotel Asia Pacific
|  |  | | 
Daping Wang, Editor, Hotel Modernization China and IH&RA CEO David McMillan at the Great Wall of China
|
